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Q+A

Baron Philippe Sereys De Rothschild talks Mouton Cadet, Las Vegas and affordability

Baron Philippe Sereys De Rothschild has reintroduced his Mouton Cadet Bordeaux to America in three cities, and the successful French entrepreneur selected Las Vegas as one of the three locations.

Q+A

Baron Philippe Sereys De Rothschild talks Mouton Cadet, Las Vegas and affordability

Baron Philippe Sereys De Rothschild has reintroduced his Mouton Cadet Bordeaux to America in three cities, and the successful French entrepreneur selected Las Vegas as one of the three locations.

Mouton Cadet | Philippe Side Image

A New Breed of Fine Wine

Larry Ruvo, Senior Managing Director of Southern Glazer’s Wine and Spirits, hosted an intimate and luxurious dinner at The Cleveland Clinic Lou Ruvo Center for Brain Health in Downtown Las Vegas’ Symphony Park on Thursday, April 26, to celebrate Mouton Cadet and its owner.

And the celebrated Baron Philippe Sereys De Rothschild answered questions about Mouton Cadet, a leading producer of Bordeaux, and more from TheModern.news shortly upon returning from a trip to Hong Kong:

During the wonderful Mouton Cadet dinner at The Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas on April 26, you talked about Mouton Cadet being reintroduced into three U.S. cities to start. Why did you choose Las Vegas as one of them?

I believe the most important thing is that we must stay focused on our main strengths. We need to concentrate on the cities in the U.S. where we are already strong, and Las Vegas is one of them. What Larry Ruvo has done in Las Vegas for Bordeaux wines in general and Mouton Cadet in particular is enormous.

Thanks to him and all his team at Southern Glazer’s Wine and Spirits, Las Vegas has become a center for high-quality gastronomy and wine tasting. I am very happy that Mouton Cadet is and remains one of the leading Bordeaux brands in such a high-quality environment.

Why does Mouton Cadet Bordeaux stand out?

Many top-quality Bordeaux wines are produced in limited quantities and sometimes at prices many people cannot afford. At Baron Philippe de Rothschild, we have always believed that Mouton Cadet, the leading Bordeaux brand, should be accessible to a wider market of people who want to drink good quality wine at an affordable price.

It is very challenging to ensure regularity and consistency at such a level of quality when you produce a wine in large quantity. The fact that we are able to do so is due to the historical and detailed knowledge of the Bordeaux terroir that we have patiently accumulated over the last 88 years.

Our familiarity with the terroir coupled with our knowledge of the market and consumers around the world have enabled us to  achieve this objective. And I am proud to see, after all these years, that so many consumers continue to enjoy our wines, vintage after vintage. 

And you’re able to keep the pricing so affordable after all this time?

You are right to ask that important question. Wine is an agricultural product and as such greatly affected by the ups and downs of the weather. Some years are more difficult than others in terms of supply.

But once again, and I apologize for repeating myself, that stability in pricing would never have been possible without the in depth knowledge of the entire Bordeaux terroir that our team of Mouton Cadet winemakers possess.

What do you see as the legacy of your family’s wine dynasty?

Pleasure, joy and happiness for our consumers when they celebrate important moments in their lives.

What else are Mouton Cadet and you working on right now?

We are actively working on extending the Mouton Cadet portfolio for white wines. In the U.S. market, 40 percent of wines sold is white. Moreover, we are working on the company’s other leading brands and more specifically on our Chilean brands, Escudo Rojo and Mapu.

We are continuing to develop our detailed knowledge of the Chilean terroirs and applying our successful Mouton Cadet recipes to our Chilean brands. It is a very exciting time, with Chilean wines becoming better and better every year and demand for high-quality Chilean wines growing all over the world.

What do you enjoy drinking besides Mouton Cadet Bordeaux?

All the other wines of the world that I have not yet tasted … but life is long and my curiosity insatiable.

Is there anything on your To Do List when you visit Las Vegas?

Having a quiet dinner with Larry and talking about the wine business, the enjoyable times he had selling all the different Baron Philippe de Rothschild wines, imagining the future of the wine business in the U.S. — and sharing the fun moments of life over a few glasses of great wine!

During the wonderful Mouton Cadet dinner at The Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas on April 26, you talked about Mouton Cadet being reintroduced into three U.S. cities to start. Why did you choose Las Vegas as one of them?

I believe the most important thing is that we must stay focused on our main strengths. We need to concentrate on the cities in the U.S. where we are already strong, and Las Vegas is one of them. What Larry Ruvo has done in Las Vegas for Bordeaux wines in general and Mouton Cadet in particular is enormous.

Thanks to him and all his team at Southern Glazer’s Wine and Spirits, Las Vegas has become a center for high-quality gastronomy and wine tasting. I am very happy that Mouton Cadet is and remains one of the leading Bordeaux brands in such a high-quality environment.

Why does Mouton Cadet Bordeaux stand out?

Many top-quality Bordeaux wines are produced in limited quantities and sometimes at prices many people cannot afford. At Baron Philippe de Rothschild, we have always believed that Mouton Cadet, the leading Bordeaux brand, should be accessible to a wider market of people who want to drink good quality wine at an affordable price.

It is very challenging to ensure regularity and consistency at such a level of quality when you produce a wine in large quantity. The fact that we are able to do so is due to the historical and detailed knowledge of the Bordeaux terroir that we have patiently accumulated over the last 88 years.

Our familiarity with the terroir coupled with our knowledge of the market and consumers around the world have enabled us to  achieve this objective. And I am proud to see, after all these years, that so many consumers continue to enjoy our wines, vintage after vintage. 

And you’re able to keep the pricing so affordable after all this time?

You are right to ask that important question. Wine is an agricultural product and as such greatly affected by the ups and downs of the weather. Some years are more difficult than others in terms of supply.

But once again, and I apologize for repeating myself, that stability in pricing would never have been possible without the in depth knowledge of the entire Bordeaux terroir that our team of Mouton Cadet winemakers possess.

What do you see as the legacy of your family’s wine dynasty?

Pleasure, joy and happiness for our consumers when they celebrate important moments in their lives.

What else are Mouton Cadet and you working on right now?

We are actively working on extending the Mouton Cadet portfolio for white wines. In the U.S. market, 40 percent of wines sold is white. Moreover, we are working on the company’s other leading brands and more specifically on our Chilean brands, Escudo Rojo and Mapu.

We are continuing to develop our detailed knowledge of the Chilean terroirs and applying our successful Mouton Cadet recipes to our Chilean brands. It is a very exciting time, with Chilean wines becoming better and better every year and demand for high-quality Chilean wines growing all over the world.

What do you enjoy drinking besides Mouton Cadet Bordeaux?

All the other wines of the world that I have not yet tasted … but life is long and my curiosity insatiable.

Is there anything on your To Do List when you visit Las Vegas?

Having a quiet dinner with Larry and talking about the wine business, the enjoyable times he had selling all the different Baron Philippe de Rothschild wines, imagining the future of the wine business in the U.S. — and sharing the fun moments of life over a few glasses of great wine!

Try It For Yourself

Mouton Cadet is in an affordable price range and available at many locations in Las Vegas and Reno, including Lee’s Discount Liquor, 99 Ranch Market, Albertsons, CVS Health, Liquor World, Walgreens, Total Wine & More, Sprouts Farmers Market, and Raley’s Supermarkets and Safeway in Reno.

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Try It For Yourself

Mouton Cadet is in an affordable price range and available at many locations in Las Vegas and Reno, including Lee’s Discount Liquor, 99 Ranch Market, Albertsons, CVS Health, Liquor World, Walgreens, Total Wine & More, Sprouts Farmers Market, and Raley’s Supermarkets and Safeway in Reno.

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